Keynote Address Presented by Jason Dorsey

Monday, March 2nd • 11:30am - 1:00pm

Crossing the Generational Divide Influencing the Industry Landscape:
Unexpected Insights and New Strategies You Can Use Immediately

We’re thrilled to present renowned researcher and best-selling author Jason Dorsey as our esteemed keynote speaker. Dorsey’s passion lies in uncovering hidden insights and developing strategies that help future-proof organizations. His mission is to unlock the potential of leaders and teams through original research, unexpected strategy, and innovation. He has led more than 150 benchmark research studies across four continents, helping leaders separate myth from truth. Known for his unique, interactive, content-rich presentation style, Dorsey has earned more than 1,000 standing ovations at events around the world—from India and Singapore to Chile, Finland, France, and Egypt. If you’re looking for guidance on navigating your business in 2026, you won’t want to miss this!

Generational change is rapidly reshaping how transportation and ground mobility companies connect with customers—impacting how different generations research and book services, build trust, define professionalism, and perceive value. In this engaging presentation, generational expert Jason Dorsey draws on original research from his organization, the Center for Generational Kinetics (CGK), to help attendees better understand, connect with, and build trust from Baby Boomers to Gen Z. Participants will gain practical insight into evolving expectations around communication, technology, speed, personalization, and service, along with realistic strategies they can apply immediately. The session also addresses the challenges of leading a multigenerational workforce, offering guidance to strengthen internal communication and align the company’s mission. Known for separating generational myth from truth, Dorsey will deliver eye-opening insights, real-world examples, and actionable takeaways backed by more than 150 global research studies.